Israeli hasbara needs a focus

You all have probably heard the term hasbara so many times that even if you're not Hebrew speakers, you know what it means. Basically, the term means public diplomacy aimed at changing public opinion in Israel's favor. At the Shmuel Katz blog, David Isaac argues that it hasn't changed much in the past 30 years, and that the biggest problem today is the lack of focus. While efforts by Isaac,